Endearly app icon Endearly Arriving November 2026
A personal keepsake

Remember the little things about the people you love.

A quiet, private place for a favorite flower, a shoe size, a past gift, an offhand wish. No account. No subscription. Nothing leaves your phone.

No email sign-up. We collect nothing — here or in the app.

The moment it earns its place

“What did I give her last Christmas?”

M Mika · Gifts
Ceramic pour-over dripper
Peony-print silk scarf
Leather card holder

Answered in two taps. Never the same gift twice.

Why it feels different
Private

Private by architecture

Everything stays on your device. No cloud, no account, no ads. The App Store label reads “Data Not Collected” — provably, not as a promise.

Yours

Buy once, own it

One small payment, once — never a subscription. You pay with money so you never pay with your attention or your data.

Calm

Calm, like a notebook

No feed, no notifications for their own sake, no gamification. Opening Endearly should feel like opening a personal notebook.


What you can keep

The small, specific things that say you were paying attention.

Favorite flower peonies Shoe size 27cm Birthday Apr 3 Coffee oat, no sugar Wishlist a film camera Allergy walnuts A thing they said “someday, Lisbon”

Adding a detail takes under twenty seconds. Search finds it instantly.

Just as important

What Endearly is not.

  • Not a social network
    No feed, no followers, no sharing.
  • Not a CRM
    It’s for people you love, not leads.
  • Not another contacts app
    It remembers, it doesn’t just list.
  • Not a subscription
    Pay once. It’s simply yours.
Honest answers

The questions worth asking.

Is my data backed up?

Your data lives only on your device, so it rides your normal iPhone/iCloud device backup. You can also export an open, portable copy any time — it’s yours to keep or move.

What does “Restore Purchase” do?

If you get a new phone or reinstall, one tap restores your one-time unlock through your Apple ID. No account of ours is involved.

How do I move to a new phone?

Restore from your device backup, or export a copy from the old phone and import it on the new one. Two taps either way.

How much does it cost?

Free to start (your first three people). Unlock unlimited people once, forever — no subscription. Pricing is finalized at launch.

Do you track me on this website?

No. This page loads no analytics, no cookies, and makes no third-party requests. The privacy promise starts here.